Traveling is about discovery, escape, connection. But behind every itinerary is the possibility of unexpected turns: a delayed flight, lost luggage, or a health emergency far from home. That’s where Staysure steps in. With a mission to make travel safer, more accessible, and less stressful especially for travellers often overlooked by insurers this UK brand has become synonymous with reliability and compassion in the travel insurance space.
A Different Kind of Travel Insurer
Staysure’s story began in 2004, born out of the belief that older travellers and people with medical conditions deserve fair access to insurance. The brand was founded to fill a gap in the industry: many mainstream insurers limited coverage or raised prices drastically for travellers over 50 or those with health issues. By promising to keep doors open rather than shut them, Staysure has built a reputation for inclusivity and support.
This ethos carries through everything it does. As a privately owned company, decisions are often made with customers in mind rather than shareholders. The brand emphasizes doing things “by the book,” as it puts it, ensuring transparency, clarity, and integrity across its operations.
Coverage That Moves With You
What sets Staysure apart is the way its policies are built around real-world needs, not just standard coverage checklists. Here’s how the brand ensures your trip remains protected:
- No upper age limit: Many of its policies allow travellers to remain insured well past the ages many insurers restrict.
- Medical conditions accepted: The company covers many pre-existing health conditions, including chronic illnesses like diabetes, heart disease, asthma, and more. Full disclosure is required, but coverage is possible for 97% of applicants.
- Generous medical emergency support: Some plans offer unlimited medical expense cover, which can be crucial when treatment abroad can cost tens of thousands.
- Strong cancellation protection: Policies often offer cancellation cover up to £10,000 per person, which helps if plans change unexpectedly.
- Extras you can add: Depending on your trip, you can enhance your protection with add-ons like cruise cover, winter sports, gadget cover, golf cover, and excess waivers.
When booking, you’ll typically complete a medical questionnaire, either online or over the phone, so that your cover is tailored to you. This ensures you’re not paying for risks you don’t carry and that you are protected for those you do.
Recognitions and Real-World Trust
Over the years, Staysure has earned multiple accolades. It has been named “Best Company for Travel Insurance” several times by the British Travel Awards, reflecting strong customer satisfaction and operational excellence. Policyholders also often highlight how straightforward the claims process can be. The brand reports paying millions in claims annually and maintains a UK-based claims team to support users through each step. Still, no provider is perfect. A recent report noted that Staysure was rated around 82% in a comparative review by Which?; which is above average but not top tier.
Where to Watch Closely
Even with a strong reputation, prospective customers should read fine print and understand key limitations: Some administration changes came under scrutiny: for example, a customer was charged £15 on the phone to change policy medical details raising concerns over fair treatment and accessibility for those unable to make changes online.
Also, limitations of cover depend on which tier of policy you choose. Some policies may limit cancellation payouts or not include certain extras unless upgraded. It’s vital to understand what your specific plan includes sometimes the difference between a modest claim and a full coverage.
Finally, non-disclosure of medical conditions can be costly. A study commissioned by the company showed that some travellers attempted to omit health details to lower premiums a move likely to lead to claims being declined in the event of illness abroad.
Why Many Choose Staysure
So why do so many travellers, especially older ones or those with health concerns, place their trust in Staysure? Because it offers access and peace of mind. Many insurers exclude people in these categories or charge them steep premiums. This brand makes a point of welcoming them, as long as they are honest and upfront.
It doesn’t try to be everything to everyone. Instead, it focuses on doing the difficult well: underwriting risk fairly, creating policy options tailored to more complex travellers, and backing its promises with real claims support.
The Bigger Picture
Travel is as much about freedom as it is about security. Knowing that you’re covered allows you to enjoy every moment without second-guessing the what-ifs. That’s what this insurer represents reassurance built on experience, expertise, and empathy. Its purpose isn’t just to sell travel insurance, but to make exploration feel possible for everyone, regardless of age or medical history. By combining accessible policies with a human approach to customer care, the company has redefined what inclusive travel protection looks like in the UK.
For anyone preparing for their next adventure, whether it’s a weekend city break or a once-in-a-lifetime holiday, this brand offers more than a safety net. It offers confidence the quiet assurance that no matter where you go, you’re protected by a name that understands travel is about more than getting there. It’s about having the peace of mind to truly enjoy the journey.